6.+Advertising+Techniques

SCRIPT
(kian says it all) (1) Alcohol Advertising Techiques by caroline s, kian m, and rachael s.

(2) The companies associate their produc with youthful, healthy teenagers who seem to be having fun. They make it so that teens are sure to see the advertisements every day, like in tv and radios, and magazines. This makes kids want to buy drinks.

(3) The hidden message that the media is trying to tell you is that you 'need alcohol to have fun.' this mkes the kids want to drink alcohol because they think that they will have a better time with alcohol then they would without it.

(4) Advertisements use attractive young people who look like they are popular and having fun at a cool party in their adds. This makes kids want to buy it because they want to be like the people in the adds. In this add the girl and they guy are young and having fun at the beach which makes kids think that if you drink you'll have as much fun as the kids in the add.

(5) The bad side of alcohol is that it is dangerous, and drinking too much can lead to alcoholism, alcohol poisining, blacking out or passing out, and making bad choices. It can lead to poor descisions, too such as drinking and driving, violence, depression, and sexual activity. Under age drinking and all of the examples lested before can lead to a criminal conviction.

(6) Some bad descisions that people made due to alchol are illustrated in these pictures. For example, the guy in the bottom right corner is completely drunk and he's making a fool out of himself. He's probably doing something that he wouldn't do if he was sober. Underag driking is shown in the picture on the left with the two guys. They look like they are around 18 or 19 but you have to be 21, so they are underage.

(7) First Question: What are the ways that alcohol is advertised? Mark all that apply. A: Magazines B: Schools C:Billboards D:Television

(8) Second Question: What are some consequences of drinking? Mark all that apply. <span style="font-family: 'Comic Sans MS',cursive;">A: Alcoholism <span style="font-family: 'Comic Sans MS',cursive;">B: Depression <span style="font-family: 'Comic Sans MS',cursive;">C: Clear mind <span style="font-family: 'Comic Sans MS',cursive;">D: doing things you normally wouldn't do

<span style="font-family: 'Comic Sans MS',cursive;">(9) Third Question: <span style="font-family: 'Comic Sans MS',cursive;">Who do companies target in their advertising? <span style="font-family: 'Comic Sans MS',cursive;">A: Old people <span style="font-family: 'Comic Sans MS',cursive;">B: Middle aged people <span style="font-family: 'Comic Sans MS',cursive;">C: Toddlers <span style="font-family: 'Comic Sans MS',cursive;">D: Teenagers

<span style="font-family: 'Comic Sans MS',cursive;">(10) Bibliography